Ready to stop worry and self-doubt holding you back?
Want to feel calm and confident, able to deal with anything that comes your way?
You’ve done really well in your career. You’ve always wanted a seat at the leadership table, but now you’re in a leadership role, you feel like an impostor, worried you’re going to be found out at any moment.
First, congratulations on what you’ve achieved. It’s no mean feat to get to the level you have. Secondly, it’s completely normal to experience fear and self-doubt, especially when you’re outside your comfort zone.
But you don’t have to put up with the stress and self-doubt. I can help you be the calm, confident, inspiring leader you aspire to be. Imagine what it would be like to feel calm and confident, getting the important stuff done, taking challenges in your stride, and making an impact.

“Choosing to work with Alison is hands down one of the best decisions I’ve made in my career. I’m more self-aware, more courageous and more aligned with what’s important to me. I highly recommend Alison to leaders feeling any sense of fear, struggle or worry.”
Darren Daly, Senior Operations Leader, Technology Services

The last time I felt truly confident was when I was seven.
That year, I was sent to a private girls’ school. The school achieved their goal of moulding me into a polished ‘young lady’ but, in the process, I learned it wasn’t ok to be me. My confidence and self-worth became inextricably linked with my performance – first at school, then in my career.
I know what it’s like to be hard on yourself, to hold yourself to such high expectations that you never feel you’re good enough. I get that you try to protect yourself by perfecting. procrastinating or people-pleasing (I’m an expert at the first two!). I understand that, whilst you might look confident on the outside, there’s a lot of “noise” going on underneath the surface.
Fast forward to today and I’ve coached hundreds of senior managers and executives to become confident leaders. The main barrier to realising your aspirations isn’t talent or skill – it’s fear showing up in the form of self-doubt and impostor syndrome. When you worry less you can achieve more.
“Alison helped me overcome my fears, freeing me to progress my career in ways I hadn’t imagined. Since working with her, I haven’t looked back!”
approach
Leadership coaching grounded in neuroscience
The work we do together is driven by research – I know why and how we lose confidence and what it takes to regain it. We’ll unlock your confidence, influence and impact using mind-body strategies grounded in neuroscience.
Principles
This is what you can expect when you work with me
Awareness

Awareness is the first step to change. Uncover those unhelpful thoughts, feelings and habits holding you back from what you want.
Agency

You’re in charge. Get clear on what you want and make choices which lead to success, happiness and fulfilment on your own terms.
Action

Bring your aspirations to life. Create habits, actions, and practices to move you closer to the leader you want to be.
PHILOSOPHY
Worry less, achieve more
You can be and do anything you want, but the fears and doubts that are part and parcel of being human can get in the way. You’re not hardwired – you can change – and sometimes you just need a bit of support.
“I’m far more confident and focused after working with Alison. I worry less, procrastinate less and am more confident in meetings. I’m having more impact at work whilst having more time for my family.”
Jane Baddeley, Finance manager, Distribution
You should know
This is coaching not therapy. I’ll be doing lots of listening, to your mind and body, but this isn’t a talking shop. Our goal is to get to the nub of what’s holding you back from what you want and clear those blocks.
This isn’t training. I’ve got expertise that will help you, but I’m not here to tell you what to do – you need to decide what you want help with and be committed to taking action.
I’m your coach, not your friend. I want us to enjoy working together, but I’m going to be asking those tough questions, showing you your blind spots, and holding you accountable, to help you become the leader you want to be.

Offers
How you can work with me
Coaching for new leaders : Unleash your leadership
Congratulations on your promotion. You’re in the leadership role you’ve always wanted. But now you’re here, impostor syndrome is taking hold.
Coaching for leaders under pressure : Lead without stress
You’ve been in your leadership role for over a year. You hoped the pressure would ease off over time, but, if anything, it’s got worse.
MY BOOK
Unleash your Leadership : How to worry less and achieve more

“Alison is an excellent coach. Laser-like focus combined with a business-like approach. An effortless rapport builder too. She matches her clients’ energy effortlessly. She is thorough, rigorous, an excellent time-keeper, and good-humoured. She also has a rare skill in coaching : to hold a strategic approach whilst getting tactical when needed. She’s also not shy in challenging people. She is fearless, but incredibly kind and thoughtful with it.”
Feel calm and confident – and lead with impact
Everyone thinks you’re doing fine, but, on the inside, you’re stressed out, trying not to put a foot wrong. It doesn’t have to be like this.
Want to talk? Book a 30-minute discovery call.

More resources
Discover free on-demand webinars and how-to articles to help you unleash your leadership
Join my mailing list
Tips on leadership direct to your inbox
Fortnightly-ish food for thought to help you overcome worry, self-doubt and impostor syndrome and become the calm, confident leader you want to be.

I’m Alison Reid, executive coach and confidence catalyst. I help leaders new in role, or facing challenges in their current one, to overcome self-doubt and lead with confidence.
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