I’m Alison Reid.

I help smart people
unleash their leadership.

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As you step into leadership roles, it can feel like everyone wants a piece of you.

You want to have more influence and impact, but you’re stressed out trying to keep on top of everything. It feels like you’re expected to transition seamlessly from managing to leading, but it’s not that easy.

Perhaps you’re worried you haven’t got what it takes to be a leader?

I help professionals like you to unlock your confidence, influence and impact
so that you can unleash your leadership potential.

I can empower and enable you to focus on what matters, stay calm and effective under pressure and communicate with impact, so you can lead yourself and others to great results.

Worry less, achieve more.

Work with me

Unleash Your Leadership
Executive Coaching

Executive coaching to help new Directors and functional heads become
confident and successful leaders.

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Career Forward
Career Coaching

Career coaching to help talented individuals realise their career aspirations and love their work, whatever’s getting in the way.

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All programmes

"Working with Alison has been the most impactful development that I have ever had. I’ve made the step from being a competent-but-a-bit-scared manager to a brave, progressive leader.”

Senior Manager, Media

"If I'd had access to this book before, I would have had fewer sleepless nights!”

Andy Noble, Managed Services Director, NTT UK&I Ltd

"Coaching with Alison gave me the confidence to take several important steps which resulted in me exceeding expectations and getting promoted to Director.”

VP, Global Technology

"Alison is a fantastic and inspiring coach who knows how to get results. Within a few sessions, I had an immense level of satisfaction, clarity, self-awareness and focus.”

Director, Social business

Latest Insights

Breathe to lead

by Alison Reid | Nov 10, 2023 | Leadership

I recently read an article profiling a TV presenter who had written a book about what had helped her recover from cancer.

Introducing my next book : Change Your State

by Alison Reid | Oct 23, 2023 | Leadership

Don’t be deceived by appearances! By the wonders of graphic design*, I’ve had a book cover superimposed onto a very realistic looking set of paperbacks.

Imagine your way past procrastination

by Alison Reid | Sep 22, 2023 | Leadership

When I started working with George*, she wasn’t in a good place. A senior consultant, she’d had a tough year and was feeling stressed and low in confidence.