I’m Alison Reid.

I help smart people
unleash their brilliance.

As you become more senior, it can feel like everyone wants a piece of you.

You want to have more influence and impact, but you’re stressed out trying to keep on top of everything. It feels like you’re expected to transition seamlessly from managing to leading, but it’s not that easy. You’re full of self-doubt and fearful of putting a foot wrong.

You’re worried you haven’t got what it takes to be a leader.

I work with professionals like you to overcome the fear and self-doubt
that can so often hold them back from career success.

I can help you unleash your leadership potential so that you can communicate with impact, lead with confidence, and take your career to the next level.

Work with me

Lead On
Executive Coaching


Executive coaching to help experienced managers and directors unleash their leadership potential and accelerate their career.

Executive Coaching
for Women

Executive coaching specifically to help professional women step-change their influence and impact and take their career to the next level.

Career Forward

Career coaching to help talented individuals realise their career aspirations and love their work, whatever’s getting in the way.

New programmes coming soon…

"Working with Alison has been the most impactful development that I have ever had. I’ve made the step from being a competent-but-a-bit-scared manager to a brave, progressive leader.”

Senior Manager, Media

"If I'd had access to this book before, I would have had fewer sleepless nights!”

Andy Noble, Managed Services Director, NTT UK&I Ltd

"Coaching with Alison gave me the confidence to take several important steps which resulted in me exceeding expectations and getting promoted to Director.”

VP, Global Technology

"Alison is a fantastic and inspiring coach who knows how to get results. Within a few sessions, I had an immense level of satisfaction, clarity, self-awareness and focus.”

Director, Social business

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