You’ve done really well in your career and you’re in the leadership role you’ve always wanted. But now you’re here, self-doubt and impostor syndrome are taking hold.
You’re in one of these two situations
In your first leadership role
You’re newly promoted to your first leadership role – perhaps to Director or Head of – and you’re feeling overwhelmed.
Stepping up to a new role
You’re stepping up to a more senior role – maybe a Senior Director or Partner – and your inner critic is having a field day.
Stepping up to leadership can feel like you’re drinking from a firehose
Everyone wants a piece of you
When demands are coming in at you from all directions, it’s normal to feel overwhelmed. You’re delivering, but you’re working all hours trying to keep on top of everything. It’s taking its toll – your stress levels, your sleep, your life.
You’re on the front line
You’re answerable to senior stakeholders who demand your opinions and insights. You often have to make decisions without having all the facts. It’s not surprising you’re worried you’ll say or do the wrong thing.
You don’t want to overload your team
You have so much on your plate, you really need your team to take on more. But you’re worried if they can cope. To be honest, sometimes it feels good to get in the weeds with them and do what you know.
You’re worried you’re going to put a foot wrong
Everyone thinks you’re fine, but, on the inside, you’re full of worry and self-doubt. You feel like a swan, serene on the surface but paddling furiously underneath.
“When I took on a new leadership role, I felt overwhelmed. Alison helped me feel calmer and more in control through shifts in my mindset and state, enabling me to lead with greater impact. I lost count of how many sessions ended with me feeling like I had had an epiphany. I truly believe that Alison’s magic dust is real!”
Joao Figueiredo, Head of Credit risk modelling, Banking
Coaching helps you become the confident leader you want to be.
Wave goodbye to self-doubt, say hello to self-belief.
Coaching will help you:
Worry less, achieve more.
Overcome stress, banish impostor syndrome and stop your inner critic holding you back.
Take back control of your day.
Focus on what matters and push back on what isn’t so you can have the impact you want – and restore your work life balance.
Communicate with impact.
Get your message across with clarity, conviction and confidence, whether a challenging conversation or an executive meeting.
Empower your team.
Know when to step back and when to step in. Create the conditions for your team to perform at their best.
Take challenges in your stride.
Stay calm and collected in the face of pressure and uncertainty, confident you can deal with anything that comes your way.
“As a new Director, I suffered from impostor syndrome and didn’t feel like a leader. Alison helped me reframe my thoughts, stay calm and effective in challenging situations and create space to focus on what matters. As a result, I have more self-belief, feel more confident and see myself as a leader who deserves a seat at the table.”
Your coaching journey
Set your vision & goals
Before our first session, I’ll invite you to complete a comprehensive questionnaire and confidence assessment to help you get clear on where you are and where you want to be. When we meet up, we’ll discuss your insights, firm up your vision and goals, and start work.
Coaching
We’ll meet for one hour coaching sessions every 2 – 4 weeks. Before each call, I’ll send you questions to help you prepare. We’ll work on one or more specific challenges you’re facing and you’ll take away insights and actions.
Review & consolidation
Towards the end of your coaching programme, I’ll share some questions to help you reflect on your entire coaching journey. You’ll capture your progress and identify any remaining challenges you’d like us to work on.
Staying on track
It’s totally normal to find the odd new habit slipping after your coaching programme. We’ll check in 3 months after your programme for a 30 minute coaching call and zone in on any areas of challenge.
Coaching isn’t leadership training
Coaching isn’t about giving you skills, advice or tips. It’s about helping you change the way you see yourself and the world for the better so that you can become the leader you want to be.
It involves getting underneath the surface, understanding how your thoughts, feelings and habits are getting in the way of what you want, and empowering you to make new choices that help you achieve your goals.
You’re not hardwired – you can change, but it’s not easy to turn around decades of conditioning.
You can get benefit from a one-off coaching session. However, changing patterns of thought, feeling and behaviour for the better takes awareness, courage and practice. Not to mention working through the myriad of situations you will encounter during our coaching together.
As your coach, I will hold you accountable for the actions you commit to and work with you to overcome obstacles to making changes. That’s why I work with clients for at least 6 months so that they can embed and embody change.
“Alison is an exceptional executive coach who has been fantastic in helping me navigate the complex situations and challenges I faced stepping into a new leadership role. Her insightful and intelligent questions have led me to some profound realisations, actionable strategies and sustainable outcomes. Alison’s expertise and dedication have truly made a difference to my leadership.”
Dominic Lambillion, HR Leader, Big Four
Your coaching package
Coaching Sessions
Your coaching sessions will include:
Resources
You will have access to:
Your coaching investment
6-month programme
Offer includes:
£3,600
12-month programme
Offer includes:
£6,480
Is your employer paying for your coaching?
If your organisation is sponsoring your coaching, your coaching package has a few extras to make sure your coaching objectives are aligned with your company’s goals, and your manager is set up to help you succeed.
3-way conversations
Three-way conversations with your line manager/sponsor to align on your coaching objectives, discuss your progress & support you on your journey.
Hogan assessment
Hogan Leadership Forecast Series assessment to help you understand what drives you & how others experience you. Includes online assessment, 4 reports, 90-minute feedback session & 30-minute follow-up call.
360-feedback
360-feedback exercise where I’ll interview stakeholders of your choice about your strengths and opportunities as a leader & write a 2-page report, including key recommendations, to discuss with you.
Asking your organisation to fund your coaching
When your organisation pays for your coaching, fees reflect the norms of the corporate coaching field as well as additional scope & administration. Here’s a summary of my coaching packages to share with them.
Want help making the case for coaching to your employer?
I coach leaders at some great organisations
“As a newly promoted FD, I struggled with impostor syndrome and felt pressure to have all the answers. Alison helped me challenge the assumptions holding me back so I could better understand what drives my team, hold them accountable, and assert myself with senior stakeholders. I always left our sessions feeling positive and energised, and I’m a more confident and impactful leader as a result.
What it’s like to work with me
Master your mind
I want you to be the master of your mind, not a slave to it. I’ll help you raise awareness of unhelpful ways of thinking and introduce you to techniques to get the Voice in your Head working for you, not against you.
Manage your state
When you feel stressed or frustrated, it’s hard to be the leader you aspire to be. I’ll help you learn to recognise negative emotional states and share techniques to help you feel calmer, think more clearly and act with confidence.
Communicate with courage
Speaking up for what’s important to you, whether expressing your opinion, giving feedback or asking for a pay rise, can feel challenging. We’ll identify situations where you may be finding it hard to say what you want and I’ll help you with the clarity, conviction and courage to find your voice.
Hi, I’m Alison and I’m here to help you become the calm, confident leader you want to be.
I help leaders banish self-doubt and restore their confidence and self-belief with mind-body strategies grounded in the latest neuroscience. After coaching hundreds of leaders over the last 20 years, I know how to help you stop self-doubt sabotaging your success.
Over time, I’ve realised the main barrier to high-achievers like you realising your aspirations isn’t talent or skill – it’s the F-Word : Fear. A completely normal response to the pressure of leading yourself and others in challenging environments.
I coach leaders because I love helping them overcome the fear and self-doubt that gets in the way of them unleashing their glorious selves in their life and work. Worry less, achieve more.
“When I began working with Alison, I’d recently taken on my first executive leadership role, feeling the weight of the pressure that comes with new responsibilities and high expectations. Our coaching helped me find clarity and control. I have gained some incredibly valuable techniques and learnings that help me stay grounded, present, and strategic – the kind of leader I aspire to be. Today, I lead with focus and intention, and with a deeper sense of purpose.”
Georgina Randsley de Moura, Acting Vice Chancellor, Higher Education
FAQs
“When I started working with Alison, I’d just been promoted to Executive Director and was adjusting to the demands of the new role. Coaching with her has been transformative. I’ve learned to lead more and do less, to focus on people rather than task, and to stay calm under pressure. She helped me clarify my leadership goals, improve my decision-making, and navigate complex challenges.”
Richard White, Executive Director, Residential Development
Become the calm, confident leader you want to be.
Being a leader is tough. It’s normal to feel overwhelmed, stressed and full of self-doubt. But it’s hard to make the shift to leading from a place of calm and confidence without support.
Want to talk? Book a 30-minute discovery call.
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Unleash your Leadership : How to worry less and achieve more
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I’m Alison Reid, executive coach and confidence catalyst. I help leaders new in role, or facing challenges in their current one, to overcome self-doubt and lead with confidence.
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