About Alison

Alison Reid is an executive coach, speaker and author. She loves helping smart people believe in themselves so they can unleash their brilliance in the world.

She’s on a mission to help professionals overcome the fear and self-doubt that can so often sabotage their success. A catalyst for clarity and courage, Alison helps experienced managers and executives focus on what matters, communicate with impact, and lead themselves and others to great results. 

As a coach, Alison is known for striking just the right balance between support and challenge, and insightful observations and powerful questions that get to the heart of the matter. All served with a generous dollop of humour. People quickly feel at ease with her, and participants in her programmes say she’s an inspiring and motivational speaker. 

An Oxford graduate, Alison had roles selling concert tickets, marketing magazines and selling washing powder for Procter & Gamble before finding her home developing leaders nearly 20 years ago. She works both with individuals, and organisations such as PricewaterhouseCoopers, Dentons, The Institute of Chartered Accountants, Bauer Media and Cisco.

She is the author of the book Unleash Your Leadership : How to Worry Less and Achieve More. She is accredited as a Professional Certified Coach (PCC) with the ICF (International Coach Federation) and a qualified, experienced practitioner of both HoganLead and MBTI (Myers Briggs Type Indicator). 

Alison lives at the foot of well-known Box Hill in Surrey, England, with her husband, Bryan. She loves the outdoors and nature, whether it’s a workout on the tennis court, attracting wildlife to her cottage garden or hiking in the countryside. She often bugs her husband to play chess and always has a novel on the go.

"Working with Alison has been the most impactful development that I have ever had. I’ve made the step from being a competent-but-a-bit-scared manager to a brave, progressive leader.”

Senior Manager, Media

"Coaching with Alison has made a huge difference to my self-confidence, enabling me to have much greater impact in the leadership team and the company.”

Finance manager, Shipping

"Alison helped me overcome my fears, freeing me to progress my career in ways I hadn’t imagined. Since working with her, I haven’t looked back!.”

Marketing and Brand Director, Professional services

"I wish I'd read this book when I started my career. It would have saved me 20 years of anguish!”

Jen Brown, Performance & Wellbeing Coach

"Career Forward is a 1-1 coaching programme to help talented individuals realise their career aspirations and love their work, whatever’s getting in the way."

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