About Alison

Alison Reid is an executive coach, speaker and author of “Unleash Your Leadership : How to Worry Less and Achieve More”.

Alison helps senior managers & directors become confident and successful leaders. She empowers and enables them to focus on what matters, communicate with impact and stay calm and effective under pressure so that they can lead themselves and others to great results. Success without the stress.

As a coach, Alison is known for striking just the right balance between support and challenge, and insightful observations and powerful questions that get to the heart of the matter. All served with a generous dollop of humour. People quickly feel at ease with her, and participants in her programmes say she’s an inspiring and motivational speaker. 

After graduating from Oxford in 1993, Alison’s career encompassed the arts, accountancy, and sales and marketing before specialising in leadership development 20 years ago. Her cross-sector experience spans FMCG, professional services, technology and media. Current clients include PriceWaterhouseCoopers (PwC), Associated British Foods, Southern Housing and the University of Kent. 

She is the author of the book Unleash Your Leadership : How to Worry Less and Achieve More. She is accredited as a Professional Certified Coach (PCC) with the ICF (International Coach Federation) and a qualified, experienced practitioner of both HoganLead and MBTI (Myers Briggs Type Indicator). 

Alison lives at the foot of well-known Box Hill in Surrey, England, with her husband, Bryan. She loves the outdoors and nature, whether it’s a workout on the tennis court, attracting wildlife to her cottage garden, or hiking or biking in the countryside.

"Working with Alison has been the most impactful development that I have ever had. I’ve made the step from being a competent-but-a-bit-scared manager to a brave, progressive leader.”

Senior Manager, Media

"Coaching with Alison has made a huge difference to my self-confidence, enabling me to have much greater impact in the leadership team and the company.”

Finance manager, Shipping

"Alison helped me overcome my fears, freeing me to progress my career in ways I hadn’t imagined. Since working with her, I haven’t looked back!.”

Marketing and Brand Director, Professional services

"I wish I'd read this book when I started my career. It would have saved me 20 years of anguish!”

Jen Brown, Performance & Wellbeing Coach

"Career Forward is a 1-1 coaching programme to help talented individuals realise their career aspirations and love their work, whatever’s getting in the way."

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